System & Method of Evaluating Content Based Advertising

A method of testing suitability of one or more advertisements for presentation based on content at a target webpage comprising:

• selecting at least one target webpage;
• identifying a set of one or more individual topic related advertisements adapted for said at least one target webpage;
• determining a performance rating for each of said individual topic related advertisements by examining a correlation between a presentation of content for said at least one target webpage within an interface and a user interaction with one or more of said individual topic related advertisements.

A method of testing suitability of advertising information comprising:

• identifying one or more advertisements relating to a first topic;
• identifying one or more target webpages;
• determining a performance rating for both said target webpages and said first topic related advertisements by examining a correlation between a presentation of said one or more target webpages and a user interaction with said one or more topic related advertisements.

A system for testing suitability of one or more content sites as sources of advertising material comprising:

• a first machine executable routine configured to identify one or more advertisements related to a first topic;
• a second machine executable routine configured to analyze search results corresponding to one or more search queries directed to said first topic to determine a first candidate set of individual webpages;
• a third machine executable routine configured to determine a performance rating for each of said individual webpages by examining a correlation between a presentation of each of said individual webpages within a search interface and a user interaction with said one or more advertisements which is/are also presented within said search interface.

A system for testing advertising materials comprising:

• a first machine executable routine configured to identify at least one target webpage;
• a second machine executable routine configured to identify a set of one or more individual topic related advertisements adapted for said at least one target webpage;
• a third machine executable routine configured to determine a performance rating for each of said individual topic related advertisements by examining a correlation between a presentation of said at least one target webpage within an interface and a user interaction with one or more of said individual topic related advertisements.

A system for testing suitability of one or more advertisements for presentation based on content at a target webpage comprising:

• a first machine executable routine configured to identify one or more advertisements related to a first topic;
• a second machine executable routine configured to identify one or more target webpages;
• a third machine executable routine configured to determine a performance rating for both said target webpages and said advertisements related to the first topic by examining a correlation between a presentation of said one or more target webpages and a user interaction with said one or more topic related advertisements.