Workflow management system for generating output material based on customer input

A system, comprising:

• a customer database including customer records having fields specifying at least one product, customer preferences, and a selected output method to deliver generated output material on the product specified in the customer record;
• a content database;
• an output constructor enabled to cause operations to be performed, the operations comprising:
• receiving at least one customer record in the customer database to process;
• processing a template including at least one query of a content database;
• executing the at least one query included in the template using at least one value from the customer record against the content database to access at least one content file;
• generating the content of each accessed content file into the output material;
• determining a selected one of a plurality of delivery options from the customer record;
• and
• transmitting the output material via the determined delivery option to the customer specified in the customer record.

An article of manufacture implementing code to cause operations to provide an automated creation and delivery method for generating output material, wherein the operations comprise:

• generating a customer record in a customer database to include fields specifying at least one product, customer preferences, and a selected output method to deliver generated output material on the product specified in the customer record;
• receiving at least one customer record in the customer database to process;
• processing a template including at least one query of a content database;
• executing the at least one query included in the template using at least one value from the customer record against the content database to access at least one content file;
• generating the content of each accessed content file into the output material;
• determining a selected one of a plurality of delivery options from the customer record;
• and
• transmitting the output material via the determined delivery option to the customer specified in the customer record.