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US 2007/0192259 A1Published application
Branding conveyance systems, methods and articles of manufacture
OwnerKeith Rockhillinventor
Life of this patent
Estimating the term…
Abstract
Methods and apparatus for constructing and using a print advertising and branding conveyance device (PABCS), and means of use.
Claims6
An article of manufacture for extending the reach of branding impressions beyond a first delivery medium, comprising:
- a first portion, attachable to the delivery medium and comprising one or more branding indicia, effective for conveying the branding, and
- a second portion, detachable from the delivery medium, further comprising at least one branding indicia and at least one user functional feature, which are effective to induce the user to detach and use the detachable portion for at least one purpose that is substantially unrelated to the first delivery medium.
A device for extending the reach of branding impressions beyond a first delivery medium, comprising:
- a first portion, detachable from the delivery medium, comprising one or more branding indicia and at least one user functional features, which are effective to induce the user to detach and use the detachable portion for purposes unrelated to the first delivery medium,
- said portion being attached to the delivery medium using one of a tie or band.
An article of manufacture comprising:
- an item for delivery to a user;
- at least one portion that is easily user-detachable from said delivery item, said detachable portion providing a space for a user to write a list and further providing at least one brand indication;
- and
- further means for inducing said user to detach said detachable portion from the delivery item and transport the detachable portion to a point of sale associated with said brand indication.
1 more element
A method of using a PABCS device, comprising the steps of:
- A) associating each of a sequence of PABCS devices with at least one of a sequence of periodical publications, and
- B) providing the ability for a brand owner to sponsor one or more PABCS devices.
Dependencies are inferred from the claim text.