Rewarding frequent fliers with last seat availability

A system for redeeming frequent flier miles associated with a frequent flier program, comprising:

• a processor;
• and
• a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to:
• receive a request from a customer to redeem frequent flier miles in the customer's account for a ticket on a specified flight;
• process the request according to a first redemption procedure when the customer does not have a transactional account associated with the frequent flier program;
• and
• process the request according to a second redemption procedure when the customer has a transactional account associated with the frequent flier program.

A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to redeem frequent flier miles associate with a frequent flier program, said control logic comprising:

• first computer readable program code means for causing the computer to receive a request from a customer to redeem frequent flier miles in the customer's account for a ticket on a specified flight;
• second computer readable program code means for causing the computer to process the request according to a first redemption procedure when the customer does not have a transactional account associated with the frequent flier program;
• and
• third computer readable program code means for causing the computer to process the request according to a second redemption procedure when the customer has a transactional account associated with the frequent flier program.