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US 2007/0192185 A1Published application
Method for selling goods and services by association via cocast content
OwnerFathy Yassainventor
Life of this patent
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Abstract
An exemplary method and apparatus for co-casting advertisements for the sale of advertising and other content via broadcast medium.
Claims18
A revenue management system (RMS) designed to sell fractional advertising time comprising the steps of determining the end-user's viewing habits and content preferences, transmitting advertisements to the one or more receiving units based upon said end-users viewing habits and content preferences, and charging for the advertising time based upon the number of end-users who received the advertising.
Dependencies are inferred from the claim text.