Real estate media/prospect tracking system
OwnerWilliam W. Langeinventor
Life of this patent
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Abstract
An online media/prospective buyer tracking system that allows a seller or auctioneer of real estate to analyze the cost of advertising used to bring prospective buyers to an auction website wherein media codes embedded in the advertising references correspond to individual online web pages capable of recognizing the source of the advertisement that directs each potential buyer to each respective web page. The system recognizes the media code corresponding to an advertisement and assigns a portion of the cost of the advertisement to each site visitor, making calculations regarding the cost per visit to the auction site, the cost per registration, the cost per visit to the respective property, the cost per bid and the cost per winning bid.
Claims14
A method and system for tracking media that advertises real estate auction sales comprised of the following steps;
- a. generating a tracking code for a property for every instance where the property is listed for sale or auction in any medium;
- b. incorporating the tracking code into the URL of every media source on which the property is listed or described;
- c. collecting data, including the tracking code, each time a potential property buyer logs onto the web page on which the property is listed or described;
- d. assembling and presenting the data into various tracking reports, wherein the media codes and their associated media sources are displayed along with date of each advertisement and the number of times the URL of the web page is accessed;
- e. employing the data derived from the various tracking reports to determine which advertisements are the least expensive and most effective on a cost per hit basis.
Dependencies are inferred from the claim text.