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US 2007/0192179 A1Published application
Survey-Based Qualification of Keyword Searches
OwnerAndrew Van Lucheneinventor
Life of this patent
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Abstract
Systems and methods for survey based qualification of keyword searches and survey based qualification of keyword advertising. A searcher provides a search query to a search engine and is presented with at least one query-specific survey question. The searcher's original query and/or response to the query-specific survey question(s) are then used to generate search results.
Claims20
A method comprising:
- determining a keyword;
- determining that the keyword has been associated with a first advertisement;
- determining a first question to be asked by a search engine in response to a search query including the keyword;
- determining a first response which, if provided in response to the first question, will trigger the display of the first advertisement.
1 more element
A method comprising:
- receiving a search query from a user;
- determining a keyword in the search query which is associated with an advertisement;
- providing a survey question to the user to determine if the user is interested in the product;
- receiving a response to the survey question from the user;
- and
- providing a link to the advertisement based on the received response.
3 more elements
A system comprising:
- an advertiser database comprising:
- a list of advertisers;
- and,
- for each advertiser:
- a keyword;
- and
- a search question associated with the keyword;
- and
- a search program configured to identify a search query and determine if the search query includes a keyword in the advertiser database.
6 more elements
Dependencies are inferred from the claim text.