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US 2007/0192166 A1Published application
Survey-Based Qualification of Keyword Searches
AssigneeLeviathan Entertainment, LLC
InventorAndrew Stephen Van Luchene
Life of this patent
Estimating the term…
Abstract
Systems and methods for survey based qualification of keyword searches and survey based qualification of keyword advertising. A searcher provides a search query to a search engine and is presented with at least one query-specific survey question. The searcher's original query and/or response to the query-specific survey question(s) are then used to generate search results.
Claims20
A method comprising:
- receiving a search query from a user;
- determining a keyword in the search query which is associated with an advertisement;
- providing a survey question to the user to determine if the user is interested in the product;
- receiving a response to the survey question from the user;
- and providing a link to the advertisement based on the received response.
2 more elements
A method comprising:
- generating a question configured to determine if a respondent has an interest in a product;
- determining a search query having a probability of being related to the product;
- receiving the query from a user;
- and
- sending the question to the user.
2 more elements
A system comprising:
- a search engine configured to receive a search query from a user and output a search result to the user;
- a user interface configured to allow a user to send a search query to the search engine;
- a survey program configured to provide survey questions in response to the user query, the survey questions being configured to identify an advertiser's product in which the user has an interest;
- a user interface configured to allow a user to respond to one or more of the survey questions;
- and an ad service configured to provide advertising related to the identified product to the user.
2 more elements
Dependencies are inferred from the claim text.