Press release management system apparatus and method

An apparatus to manage press releases, the apparatus comprising:

• a user communication module configured to serve up a first web page comprising a press release management console;
• the user communication module further configured to receive a press release and trackback management settings through the press release management console;
• a press release publication module configured to serve up a second web page comprising the press release and a press release trackback URL;
• and
• a trackback management module configured to receive trackback requests at a first address corresponding to the press release trackback URL and manage the trackback requests according to the trackback management settings.

A method to manage press releases, the method comprising:

• serving up a first web page comprising a press release management console;
• receiving a press release through the press release management console;
• receiving trackback management settings through the press release management console;
• serving up a second web page comprising the press release and a press release trackback URL;
• receiving a first trackback request at a first address corresponding to the press release trackback URL;
• and
• managing the first trackback request according to the trackback management settings.

An apparatus to manage press releases, the apparatus comprising:

• at least one interface control configured to enable a user to submit a press release;
• at least one interface control configured to enable a user to specify at least one trackback management setting;
• and
• at least one interface control configured to enable a user to remove a trackback post.