Method, system, and computer program product for honoring customer privacy and preferences

A system for ensuring compliance with a customer preference for the use of personal information by an enterprise having a plurality of business units, comprising:

• a processor;
• and
• a memory in communication with the processor, the memory storing a plurality of processing instructions for directing the processor to:
• capture the customer preference through one of the plurality of business units;
• store the customer preference in a centralized database, wherein the centralized database is accessible to each of the plurality of business units;
• and
• provide each business unit with access to the stored customer preference to allow each business unit to validate a marketing process of the respective business unit in view of the customer preference.

A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to ensure compliance with a customer preference for the use of personal information by an enterprise having a plurality of business units, said control logic comprising:

• first computer readable program code means for causing the computer to capture the customer preference through one of the plurality of business units;
• second computer readable program code means for causing the computer to store the customer preference in a centralized database, wherein the centralized database is accessible to each of the plurality of business units;
• and
• third computer readable program code means for causing the computer to provide each business unit with access to the stored customer preference to allow each business unit to validate a marketing process of the respective business unit in view of the customer preference.