System Permitting the Display of Video or Still Image Content on Selected Displays of an Electronic Display Network According to Customer Dictates
AssigneeNOVUS Partners LLC
InventorCharles Hunter
Life of this patent
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Abstract
Commercial advertisers, such as consumer product companies and the advertising agents that represent them, directly access a network of thousands of large, high resolution electronic displays located in high traffic areas and directly send their own advertisements electronically to the network to be displayed at locations and times selected by the advertisers. In another application, operators of digital movie theaters have ongoing, continuous access to tens of thousands of movies that can be ordered in digital form for display on selected screens at their theaters at selected times.
Claims22
1-13. (canceled)
A system for the delivery and display of content in movie theaters and in high traffic areas, the system comprising:
- (a) a network interconnecting a plurality of movie theaters, wherein each theater comprises a plurality of display screens, wherein the plurality of display screens at each movie theater comprises:
- (i) at least one movie screen within the movie theater, and
- (ii) a plurality of display screens located in high traffic areas within the movie theater;
- (b) a central processing system located remotely from the movie theaters, wherein the central processing system is configured to schedule the display of content on selected display screens located in the movie theaters;
- and
- (c) means for digitally transmitting content to the movie theaters from the central processing system for display on at least a portion of the plurality of display screens.
A method for displaying content on display screens within movie theaters, the method comprising:
- (a) providing a movie screen within a movie theater;
- (b) providing a plurality of display screens located in high traffic areas within the movie theater;
- (c) providing a telecommunications network, wherein the movie screen and the plurality of display screens are in communication with the telecommunications network;
- (d) transmitting digital content from a remote location to the movie theater via the telecommunications network;
- and
- (e) displaying the transmitted digital content on one or both of:
- (i) the movie screen, or
- (ii) at least one of the plurality of display screens located in high traffic areas within the movie theater.
A system for displaying content within movie theaters, the system comprising:
- (a) a plurality of movie theaters, wherein each movie theater comprises:
- (i) a movie screen,
- (ii) a plurality of display screens located in high traffic areas within the movie theater, and
- (iii) a storage system for storing digital content for display on the movie screen and on the plurality of display screens;
- (b) a telecommunications network, wherein each movie screen, plurality of display screens, and storage system of each movie theater of the plurality of movie theaters is in communication with the telecommunications network;
- and
- (c) a central processing system, wherein the central processing system is in communication with the telecommunications network, wherein the central processing system is configured to store digital content, wherein the digital content stored at the central processing system comprises advertising content, wherein the central processing system is operable to selectively transmit the advertising content to selected movie theaters of the plurality of movie theaters via the telecommunications network.
Dependencies are inferred from the claim text.