Methods and apparatus for identifying viewing information associated with a digital media device
AssigneeThe Nielsen Company (US), LLC
InventorsCharles Conklin, Christen Nielsen, Joseph Milavsky
Life of this patent
Estimating the term…
Abstract
Methods and apparatus for identifying viewing information associated with a digital media device are disclosed. In an example method, data conveyed via a data bus communicatively coupled to a processor and a data storage device associated with the digital media device is monitored. Event information associated with the digital media device is extracted from the data and the viewing information is identified based on the event information.
Claims26
A method for identifying viewing information associated with a digital media device comprising:
- monitoring data conveyed via a data bus communicatively coupled to a processor and a data storage device associated with the digital media device;
- extracting event information associated with the digital media device from the data;
- and
- identifying the viewing information based on the event information, wherein identifying the viewing information based on the event information comprises identifying at least one of a channel tuned to by the digital media device or a tuning source associated with the channel.
An apparatus for identifying viewing information associated with a digital media device comprising:
- a monitor communicatively coupled to a data bus and configured to monitor data conveyed between a processor and a data storage device associated with the digital media device via the data bus;
- an extractor coupled to the monitor and configured to extract event information associated with the digital media device from the data, wherein extracting the event information comprises extracting a sequence of events record;
- and
- an identifier coupled to the extractor and configured to identify the viewing information based on the event information.
A machine accessible medium having instructions stored thereon, which when executed, cause a machine to:
- monitor data conveyed via a data bus communicatively coupled to a processor and a data storage device associated with a digital media device;
- extract event information associated with the digital media device from the data;
- and
- identify viewing information associated with the digital media device based on the event information by identifying at least one of a channel tuned to by the digital media device or a tuning source associated with the channel.
Dependencies are inferred from the claim text.