Methods and apparatus to determine audience viewing of video-on-demand programs
AssigneeNielsen Media Research, Inc.
InventorsArun Ramaswamy, David Wright, William Feininger
Life of this patent
Estimating the term…
Abstract
Methods and apparatus to determine audience viewing of video-on-demand programs are disclosed. An example method disclosed herein comprises creating a reference database corresponding to a set of VOD programs, determining whether a VOD program is selected at a subscriber site, extracting at least one identifier from a signal carrying the VOD program, and cross-referencing the at least one identifier with the reference database.
Claims83
A method to monitor exposure to selected video-on-demand (VOD) content, the method comprising:
- determining server metering data corresponding to a VOD server configured to provide a plurality of VOD content to a plurality of subscribers;
- determining subscriber metering data corresponding to media content provided to a subscriber site;
- and
- combining the subscriber metering data and the server metering data to monitor the selected VOD content provided to the subscriber site.
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A method to generate VOD server metering information to monitor exposure to selected video-on-demand (VOD) content, the method comprising:
- generating a start session indicator corresponding to initiation of a VOD session between a VOD server and a subscriber site;
- generating a start stream indicator corresponding to initiation of a VOD stream during the VOD session;
- generating an information indicator comprising status information for the VOD session;
- generating an end stream indicator corresponding to termination of the VOD stream;
- and
- generating an end session indicator corresponding to termination of the VOD session.
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An article of manufacture storing machine readable instructions that, when executed, cause a machine to:
- determine server metering data corresponding to a VOD server configured to provide a plurality of VOD content to a plurality of subscribers;
- determine subscriber metering data corresponding to media content provided to a subscriber site;
- and
- combine the subscriber metering data and the server metering data to monitor the selected VOD content provided to the subscriber site.
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An article of manufacture storing machine readable instructions that, when executed, cause a machine to:
- generate a start session indicator corresponding to initiation of a VOD session between a VOD server and a subscriber site;
- generate a start stream indicator corresponding to initiation of a VOD stream during the VOD session;
- generate an information indicator comprising status information for the VOD session;
- generate an end stream indicator corresponding to termination of the VOD stream;
- and
- generate an end session indicator corresponding to termination of the VOD session.
A system to monitor exposure to selected VOD content, the system comprising:
- a metering server interface to determine server metering data corresponding to a VOD server configured to provide a plurality of VOD content to a plurality of subscribers;
- a metering home interface configured to determine subscriber metering data corresponding to media content provided to a subscriber site;
- and
- a central facility configured to combine the subscriber metering data and the server metering data to monitor the selected VOD content provided to the subscriber site.
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Dependencies are inferred from the claim text.