Magazine circulation scoring model
OwnerGregory J. Zorthianinventor
Life of this patent
Estimating the term…
Abstract
The invention pertains a magazine scoring model that includes the evaluation of magazine circulation data reported to a circulation agency. The evaluated data for one specific magazine is then compared to the evaluated data of other magazines, and each magazine is given a score based on its ranking in each of the circulation measures against other magazines. The Magazine Circulation Scoring Model utilizes data collected from publisher's statements and other audit reports, to create a large number of circulation measurements designed to reflect the relative health and vitality of each magazine's circulation. The invention includes the scoring system that includes the distribution of the scoring and ranking data via the internet and the format and display of the reports via computer or internet.
Claims20
A system for collecting circulation data for publications for the purpose of determining the quality of the circulation of the publication, comprising:
- a. collecting circulation data filed by the publisher of the publication;
- b. collecting circulation audit data filed by the auditors of circulation data;
- c. tagging that data so that it may be analyzed to establish benchmarks in the areas of performance, trends, accuracy;
- and
- d. creating a database and storing that data in the database so it may be analyzed.
A method of analyzing circulation data for publications for the purpose of determining the quality of the circulation of the publication comprising:
- a. analyzing the data to establish benchmarks for the quality of the publications circulation;
- b. analyzing the data to establish benchmarks for the improvement or decline of the quality of the circulation over time;
- and
- c. analyzing the data to establish the accuracy of the publishers reporting of its circulation data.
A system for analyzing circulation data comprising:
- a computer having storage medium and a processor, the storage medium for receiving circulation data and audit data;
- and
- the processor analyzing the data and outputting benchmark data.
Dependencies are inferred from the claim text.