Method, system and computer program product for rewarding purchase of branded products

A system for rewarding spend by a customer using a transaction account, comprising:

• a processor;
• and
• a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to:
• link the transaction account to a reward point account associated with a service provider rewards program;
• award points in the reward point account at a base earning rate for spend using the transaction account;
• and
• award points in the reward point account at an accelerated earning rate for spend on retail products branded by the merchant.

A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to reward spend by a customer using a transaction account, said control logic comprising:

• first computer readable program code means for causing the computer to link the transaction account to a reward point account associated with a service provider rewards program;
• second computer readable program code means for causing the computer to award points in the reward point account at a base earning rate for spend using the transaction account;
• and
• third computer readable program code means for causing the computer to award points in the reward point account at an accelerated earning rate for spend on retail products branded by the merchant.