Method, system, and program product for increasing the effectiveness of customer contact strategies
AssigneeInternational Business Machines Corporation
InventorsMark Ramsey, David Selby, Stephen Todd
Life of this patent
Estimating the term…
Abstract
The invention provides a method, system, and program product for increasing the effectiveness of a customer contact strategy. In one embodiment, the method includes assigning a value to each of a plurality of customer events; assigning each of the plurality of promotion events to a “bucket” having a predefined range of values, based on a value of each promotion event; and selecting a customer event from the bucket having the highest range of values.
Claims22
A method of increasing the effectiveness of a customer contact strategy, the method comprising:
- assigning a value to each of a plurality of customer events;
- assigning each of the plurality of customer events to a bucket having a predefined range of values, based on the assigned value of each customer event;
- and
- selecting a customer event from the bucket having the highest range of values.
A system for increasing the effectiveness of a customer contact strategy, the system comprising:
- a system for assigning a value to each of a plurality of customer events;
- a system for assigning each of the plurality of customer events to a bucket having a predefined range of values, based on the assigned value of each customer event;
- and
- a system for selecting a customer event from the bucket having the highest range of values.
A program product stored on a computer-readable medium, which when executed, increases the efficiency of a customer contact strategy, the program product comprising:
- program code for assigning a value to each of a plurality of customer events;
- program code for assigning each of a plurality of customer events to a bucket having a predefined range of values based on a value of each customer event;
- and
- program code for selecting a customer event from the bucket having the highest range of values.
A method for deploying an application for increasing the effectiveness of a customer contact strategy, comprising:
- providing a computer infrastructure being operable to:
- assign a value to each of a plurality of customer events;
- assign each of the plurality of customer events to a bucket having a predefined range of values based on a value of each customer event;
- and
- select a customer event from the bucket having the highest range of values.
Dependencies are inferred from the claim text.