US 2007/0185763 A1 · Information providing system, method thereof, and program

Abstract

An information providing system includes a database having advertisement information and a bid amount of money of an advertisement stored correspondingly. Corresponding pieces of advertisement information are select from the database responding to a retrieval request from a terminal to decide an advertisement publishing order based upon the bid amount of money of each of these pieces of advertisement information. The advertisement publishing order is decided based upon a probability that is calculated from a ratio of the bid amount of money of each advertisement that becomes an object of display over a sum of bid amounts of money of advertisements that become an object of display. This allows the displaying order not to be uniquely decided with the bid amount of money.

Claims18

Dependent claims

An information providing system for providing information responding to a retrieval request from a terminal, characterized in comprising:

a database having information, which an information provider provides, and a bid amount of money of said information stored correspondingly;
a displaying order deciding means for selecting corresponding pieces of information from said database responding to the retrieval request of information to decide a displaying order of said information based upon the bid amount of money that corresponds to each of these pieces of information;
and
a means for transmitting information to the terminal so that information is displayed in said decided displaying order.

1 more element

A program of an information providing server for providing information responding to a retrieval request from a terminal, characterized in causing said server to function as;

a displaying order deciding means for, responding to the retrieval request of information, selecting corresponding pieces of information from a database having information, which an information provider provides, and a bid amount of money of said information stored correspondingly to decide the displaying order of said information based upon the bid amount of money that correspond to each of theses pieces of information;
and
a means for transmitting information to the terminal so that information is displayed in said decided displaying order.

An information providing method of providing information responding to a retrieval request from a terminal, characterized in comprising:

a displaying order deciding step of selecting pre-stored pieces of information responding to the retrieval request of information to decide a displaying order of information based upon a bid amount of money that corresponds to each of these pieces of information;
and
a step of transmitting information to the terminal so that information is displayed in said decided displaying order.

Dependencies are inferred from the claim text.

Information providing system, method thereof, and program

Life of this patent

Information providing system, method thereof, and program

Life of this patent

Abstract

Claims18