Shopping pattern analysis system and method based on rfid

A shopping pattern analyzing method comprising the steps of:

• detecting a location of a consumer in a store corresponding to a location of a tag according to a signal from the tag sensed by a reader and storing information on the detected location of the consumer in a database;
• checking stay shopping time in a relevant zone in which the location of the consumer is detected and storing the checked stay shopping time in the database;
• tracing a shopping traffic line of the consumer in association of the consumer location information and the zone in which the stay shopping time is generated and storing the traced shopping traffic line information in the database;
• analyzing zone preference of the consumer from the stay shopping time information and goods information, which are stored in the database, and storing the analyzed preference in database;
• analyzing a shopping pattern of the consumer from the shopping traffic line information, the stay shopping time information, and the goods information, which are stored in the database, and storing a result of the analysis in the database;
• and
• generating or updating shopping profile information of the consumer and storing the generated or updated shopping profile information in the database.

A shopping pattern analyzing method comprising the steps of:

• registering consumer information in a database when a consumer enters a store;
• detecting a location of the consumer in the store corresponding to a location of a tag according to a signal from the tag sensed by a reader and storing information on the detected location of the consumer in the database;
• determining whether or not stay shopping time of the consumer in a certain zone in the store exceeds preset threshold time;
• searching for a shopping profile of the consumer stored in the database if it is determined that the stay shopping time exceeds the preset threshold time;
• determining whether or not a current stay shopping zone is included in the shopping profile of the consumer;
• selecting a preference zone of the consumer from the shopping profile information of the consumer if it is determined that the current stay shopping zone is included in the shopping profile of the consumer;
• transmitting information on the preference zone and information on goods of interest of the consumer in the preference zone to a consumer terminal;
• and
• adding information on a relevant moving zone to the shopping profile of the consumer stored in the database.