System and method for delivering content

A method of delivering content to a mobile device, the method comprising:

• receiving a request for content to be displayed at the mobile device;
• selecting additional content to be sent to the mobile device with the requested content;
• and
• providing the additional content to the mobile device immediately after the requested content.

A method of operating a mobile device, comprising:

• requesting content from a remote content provider;
• determining if additional content is stored at the device;
• and
• if additional content is stored at the device, displaying content selected from the additional content while waiting for the requested content to be delivered.

A system for delivering targeted content to a local content cache in a mobile device, the mobile device operating in a local context, the system comprising:

• a server computer configured to rank a plurality of pages of additional content using weighting algorithms to determine relevance of each of the plurality of pages of additional content to the local context of the mobile device;
• the server computer being configured to deliver at least one page of additional content to the device for storage at the device, the page being ranked relatively highly in comparison to others of the plurality of pages;
• and
• the mobile device being configured to store the at least one page of additional content in the local content cache.

A mobile device having a content cache, comprising:

• a communications module configured to request content from a remote content provider;
• a content cache reading module configured to determine if additional content is stored at the device;
• and
• a display driver, the display driver being configured, if additional content is stored at the device, to display content selected from the additional content while waiting for the requested content to be delivered.