System and method for granting promotional rewards to both customers and non-customers

A method of attracting and retaining customers of a Banking institution through an incentive program, wherein the method comprises:

• operating a promotional program, comprising the dispensing of an indicia redeemable for a prize, and wherein the random and sporadic dispensing of the indicia is accomplished through the use of an automated teller machine (ATM), and wherein the ATM machine dispenses the indicia after upon successful completion of a transaction;
• and
• operating a rewards program, wherein upon a customer completing a triggering behavior, a specified reward is granted to the customer;
• and
• directing the incentive program at both existing customers and potential customers.

A system for managing an incentive program for customers of a banking institution, the system comprising:

• a banking institution;
• at least one existing customer;
• at least one potential customer;
• a database, comprising:
• existing customer information, comprising existing customer profile information, existing customer transactions, and information regarding at least one of the existing customer's accounts at the banking institution;
• potential customer information, comprising potential customer profile information, potential customer transactions, and information regarding the potential customer's home banking institution;
• and
• at least one rewards account for the potential and existing customers, wherein the rewards account comprises information regarding rewards accrued by the potential and existing customers;
• and
• a personalized web page, wherein the personalized web page is unique to each potential customer or existing customer, and wherein the personalized web page displays information available from the database.