Advertising on mobile devices
AssigneeXcellaSave, Inc.
InventorsMark Cortegiano, Stephen Rollin
Life of this patent
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Abstract
Devices, computer readable media, and systems including program instructions are provided for advertising on mobile phones. A device embodiment includes a mobile phone with program instructions executable to display a single stream of advertising formed from a number of advertising channels, receive a change input for a particular change to the single stream of advertising, and change the single stream of advertising according to the change input.
Claims35
A mobile phone device comprising:
- a processor;
- a memory, connected to the processor;
- and
- program instructions storable in the memory and executable by the processor to:
- display information about a number of advertising channels;
- receive a selection input for a particular advertising channel;
- and
- download the particular advertising channel.
A mobile phone device comprising:
- a processor;
- a memory, connected to the processor;
- and
- program instructions storable in the memory and executable by the processor to:
- display information about a number of advertising channels;
- download a particular advertising channel, selected from the number of advertising channels;
- and
- display the particular advertising channel in a single stream of advertising, wherein the particular advertising channel includes:
- a first screen that includes a brand name;
- and
- a second screen that includes associated content.
A mobile phone device comprising:
- a processor;
- a memory, connected to the processor;
- and
- program instructions storable in the memory and executable by the processor to:
- display a single stream of advertising formed from a number of advertising channels by a channel manager;
- receive an input to change the single stream of advertising;
- and
- change the single stream of advertising based on the change input.
A mobile phone device comprising:
- a logic;
- a memory, connected to the logic;
- an operating system (OS), stored in the memory, wherein routines in the OS are externally started;
- and
- program instructions storable in the memory and executable by the processor to externally start a particular routine in the OS, in order to display a single stream of advertising formed from advertising channels.
A computer readable medium having instructions storeable thereon and executable to cause a device to perform a method, comprising:
- displaying on a mobile phone a single stream of advertising formed from advertising channels, which correspond with a play list;
- and
- changing the single stream of advertising immediately in response to changes to the play list.
A system for mobile phones, comprising:
- a processor;
- a memory, connected to the processor;
- and
- program instructions storable in the memory and executable by the processor to:
- receive from a mobile phone a selection input for a particular advertising channel;
- determine a play list of advertising channels including the particular advertising channel;
- and
- transmit to the mobile phone the advertising channels of the play list.
Dependencies are inferred from the claim text.