Electro-optical device, driving method thereof, and electronic apparatus

A method of driving an electro-optical device having a display region constituted by a plurality of pixels that is constituted by a plurality of sub-pixels each displaying different monochromes, the sub-pixels having scan lines, data lines, pixel electrodes and a switching element arranged at intersections of the scan lines and the data lines, the method comprising:

• forming the plurality of pixels by arranging the sub-pixels in two or more rows in a direction that the data lines extend and in two or more columns in a direction that the scan lines extend;
• making one column as a first sub-pixel group and the other column as a second sub-pixel group among the sub-pixels in two columns arranged in a direction that the scan lines extend;
• supplying scan signals to the scan lines to make switching elements associated with the first sub-pixel group enter a conducting state and in this state, supplying image signals to the data lines to supply the image signals to pixel electrodes associated with the first sub-pixel group;
• and
• supplying scan signals to the scan lines to make switching elements associated with the second sub-pixel group enter a conducting state and in this state, supplying image signals to the data lines to supply image signals to pixel electrodes associated with the second sub-pixel group.