US 2007/0175788 A1 · Carded mascara products and merchandising method and display

Abstract

A packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush, and a secondary package comprised of a card and a transparent blister that fits over the primary package and affixes it to the card, wherein the card is printed with a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and a display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are visually distinctive.

Claims18

Dependent claims

A packaged mascara product comprising, in combination:

(i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto;
and comprising the secondary package:
(ii) a card, and
(iii) a transparent blister that fits over the primary package and affixes it to the card;
and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package.

2 more elements

A method for selling mascara products having different end benefits comprising:

(a) providing a first packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto;
and comprising the secondary package containing:
(ii) a card, and
(iii) a transparent blister that fits over the primary package and affixes it to the card;
and
wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package;
and
(b) providing a second packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto;
and comprising the secondary package:
(ii) a card, and
(iii) a transparent blister that fits over the primary package and affixes it to the card;
and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package;
and wherein the lash look to be achieved with the first packaged mascara product is different from the lash look to be achieved with the second packaged mascara product and those differences are visually captured in the differences between the lash look graphics on the products.

10 more elements

Dependencies are inferred from the claim text.

Carded mascara products and merchandising method and display

Life of this patent

Carded mascara products and merchandising method and display

Life of this patent

Abstract

Claims18