Segmented soft plastic lure in the form of a fish

A fishing lure, comprising:

• a) head and body portions comprised of a soft flexible plastic;
• and
• b) an insert including a first eye, a second eye, and a weighted element, one of the first and second eyes for attachment of a fish hook and the other for attachment of fishing line,
• wherein the head portion of the lure includes a longitudinal slot open at the top of the lure through which the hook can be moved, and a portion of the insert including the first eye is inserted through the slot and out of the head portion such that the head portion is located between the first eye and the weighted element,
• wherein when force is applied to the fish eye that receives fishing line relative to the body portions, a portion of the hook rotates upwards out of the slot in the head portion, and
• said weighted element is located below a vertical center of said head portion, is coupled in contact with a lower exterior surface of said head portion, and has sufficient mass to function as a ballast for the lure to orient the lure upright in water.

A fishing lure, comprising:

• a) head and body portions comprised of a soft flexible plastic;
• and
• b) an insert including a hook, insert retention structure, a weighted element, and a fishing line eye attached at an upper portion of the weighted element,
• wherein the lure includes a central recess having an upper opening between the sides of the head portion,
• the hook residing in the recess and coupled therein by the insert retention structure, and the weighted element positioned at the front of the lure,
• wherein when fishing line is attached to the fishing line eye and pulled against the fishing lure, the hook is rotated upwards out of the recess.