Media Play Optimization
AssigneeGoogle Inc.
InventorsChad Steelberg, Ryan Steelberg, Scott Beauchamp, Russell Ketchum
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Abstract
Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.
Claims27
A computer-implemented method comprising:
- receiving at least one rule for allocating a first and a second advertisement of a campaign among advertising slots reserved for the campaign across a plurality of broadcast stations, wherein the first advertisement is different from the second advertisement;
- and
- assigning the first and second advertisement among the reserved slots according to the rule.
A computer program product stored on a computer readable medium and adapted to perform the operations of:
- receiving at least one rule for allocating a first and a second advertisement of a campaign among advertising slots reserved for the campaign across a plurality of broadcast stations, wherein the first advertisement is different from the second advertisement;
- and
- assigning the first and second advertisement among the reserved slots according to the rule.
Dependencies are inferred from the claim text.