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US 2007/0169145 A1Published application
System and method of dynamically allocating advertisement according to audience rating
AssigneeSamsung Electronics Co., Ltd.
InventorsYoung-goo Ko, Sang-sun Choi, Jeong-ja Kim, Sie-kyung Jang
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Abstract
A method and system are provided for allocating a dynamic advertisement according to audience ratings. The method includes selecting an advertisement broadcast to be transmitted based on broadcast viewing information of users and a transmission condition, and providing the selected advertisement broadcast.
Claims10
A method of dynamically allocating an advertisement, the method comprising:
- selecting an advertisement broadcast to be transmitted based on an analysis of broadcast viewing information of viewers and a predetermined transmission condition;
- and
- providing the advertisement broadcast.
A dynamic advertisement allocating system comprising:
- an advertisement broadcast allocating server that selects an advertisement broadcast to be transmitted based on an analysis of broadcast viewing information of viewers and a transmission condition;
- and
- an advertisement broadcast providing server that provides the selected advertisement broadcast.
Dependencies are inferred from the claim text.