System and method for expiring advertisement spaces in syndicated feeds

A method for expiring advertisement spaces in a feed, the method comprising:

• receiving a request from a user to view an advertisement corresponding to a markup inserted into a data item, the data item being associated with a publisher and a feed;
• determining if the data item is included in a current feed from the publisher;
• and
• providing a blank advertisement to the user if the data item is not included in a current feed from the publisher.

A computerized system for expiring advertisement spaces, the computerized system comprising:

• an expiration analyzer module configured to determine whether an advertisement space associated with a data item included in a feed has expired;
• an ad selector module in communication with the expiration analyzer module;
• and
• an ad insertion module in communication with the expiration module.

A method of rendering advertisements in a data feed, the method comprising:

• receiving a data item corresponding to an original feed, the data item including an advertisement space markup;
• requesting an advertisement, wherein the advertisement is associated with the advertisement space markup;
• receiving a blank advertisement rather than the requested advertisement;
• wherein the blank advertisement is provided because the data item is not included in a current feed from the publisher.

A method of rendering advertisements in a data feed, the method comprising:

• receiving a data item corresponding to a feed, the data item including an advertisement space markup;
• requesting an advertisement, wherein the advertisement is associated with the advertisement space markup;
• receiving a blank advertisement rather than the requested advertisement;
• wherein the blank advertisement is provided because the data item is older than a threshold age.

A computerized system for expiring advertisement spaces in a feed, the system comprising:

• a receiving module configured to receive a request from a user to view an advertisement corresponding to a markup inserted into a data item, the data item being associated with a publisher and a feed;
• an expiration analyzer module configured to determine if the data item is included in a current feed from the publisher;
• and
• an advertisement insertion module configured to provide a blank advertisement to the user if the data item is not included in a current feed from the publisher.