Classification and Management of Keywords Across Multiple Campaigns

A method for classifying keywords across multiple campaigns, the method comprising:

• receiving from a user information including a classification name and at least one keyword;
• creating a classification including the information;
• determining the keyword in the information;
• determining a web traffic metric for the keyword;
• and
• presenting the classification to the user including the keyword in a relationship to the classification and the metric for the keyword.

A computer-readable storage medium having instructions stored therein and that are executable by a processor, the instructions comprising instructions to:

• receiving from a user information including a classification name and at least one keyword;
• creating a classification including the information;
• determining the keyword in the information;
• determining a web traffic metric for the keyword;
• and
• presenting the classification to the user including the keyword in a relationship to the classification and the metric for the keyword.