Retail outlet, article of clothing and method of promoting sale of same

A method of constructing a retail outlet, comprising the steps of

• (a) providing a building structure comprising an arena housing a sporting event for a particular sport, said building structure located in a selected country;
• (b) providing a point of sale in said building structure while said sporting event is ongoing;
• and,
• (c) providing jerseys for sale at said point of sale, said jerseys being of a type utilized in said particular sport and including
• (i) the name of a participant in said sporting event, said participant comprising a professional athlete recognized in said selected country and being a member of a foreign professional league for said particular sport, said professional league normally competing in a country different from said selected country,
• (ii) at least one logo of said foreign professional league, and
• (iii) an indicia of the country of citizenship of the participant, said country of citizenship corresponding to said selected country, said indicia being selected from a group consisting of the flag of said country of citizenship, the name of said country of citizenship, and at least one color of the flag of said country of citizenship.