Sales promotion device
AssigneeKoninklijke Philips Electronic, N.V.
InventorsWilhelmus Fontijn, Declan Kelly, Franciscus Lucas Kamperman, Steven Luitjens
Life of this patent
Estimating the term…
Abstract
There is provided a sales promotion device (10) for modifying purchasing behavior. The device (10) is distinguished in that it includes spatially co-located first and second component parts (20, 30; 40, 50, 60). The first component part (20, 30) comprises a consumer product (20) and the second component part (40, 50, 60) is operable to encourage a purchaser of the device (10) to seek one or more further products (30), the second part (40, 50, 60) being electronically responsive when spatially presented by the purchaser at retailing premises (200) to enable the purchaser to gain access to and/or take possession of the one or more further products (30).
Claims23
A sales promotion device (10) for modifying purchasing behavior, including spatially co-located first component part (20, 30) and second component part (40, 50, 60), said first component part (20, 30) comprising a consumer product and said second component part (40, 50, 60) being operable to encourage a purchaser of the device (10) to seek one or more further products (220), said second part (40, 50, 60) being electronically responsive when spatially presented by the purchaser at retailing premises (200) to enable the purchaser to gain access to and/or take possession of said one or more further products (220).
A method of operating a sales promotion device (10) for modifying purchasing behavior, including the steps of:
- (a) arranging for the device (10) to include spatially co-located first and second component parts (20, 30, 40, 50, 60), said first component part (20, 30) comprising a consumer product (20);
- (b) arranging for said second part (40, 50, 60) to encourage a purchaser of the device (10) to seek one or more further products (220, 30);
- and
- (c) arranging for said second part (40, 50, 60) to be electronically responsive when spatially presented by the purchaser at retailing premises (200) to enable the purchaser to gain access to and/or take possession of said one or more further products (230, 30).
A sales promotion system (10, 230) comprising at least one sales promotion device (10) for modifying purchasing behavior and retailing premises (200) including communicating means (230) for communicating with said at least one device (10) when presented in spatial proximity therewith, said at least one device (10) including spatially co-located first (20, 30) and second (40, 50, 60) component parts, said first component part (20, 30) comprising a consumer product and said second component part (40, 50, 60) being operable to encourage a purchaser of said at least one device (10) to seek one or more further products (230, 30), said second part (60) being electronically responsive when spatially presented by the purchaser to said communicating means (230) at retailing premises (200) to, enable the purchaser to gain access and/or take possession of said one or more further products (230, 30).
Dependencies are inferred from the claim text.