Call-based advertising
OwnerRandolph Haldeman, Leo Chiu +2inventors
InventorsRandolph Haldeman, Leo Chiu, Donald Steul, David Holsinger
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Abstract
After receiving a directory assistance request from a caller, an attempt is made to determine the identity of the caller. If the caller's identity cannot be determined, a sponsor advertisement is played prior to providing the directory assistance service to the caller. If the caller's identity is determined, multiple advertisements of possible interest to the caller are identified. Each of the multiple advertisements has an associated bid price. An advertisement is selected based on the highest associated bid price. The selected advertisement is then played to the caller.
Claims20
A method comprising:
- receiving a directory assistance request from a caller;
- attempting to determine the identity of the caller;
- if the caller's identity cannot be determined, playing a sponsor advertisement prior to providing the directory assistance service to the caller;
- and
- if the caller's identity is determined:
- identifying a plurality of advertisements of possible interest to the caller, wherein each of the plurality of advertisements has an associated bid price;
- selecting an advertisement having a highest associated bid price;
- and
- playing the selected advertisement to the caller.
A method comprising:
- receiving a request to create an audio advertisement from an advertisement sponsor;
- receiving audio information from the advertisement sponsor;
- filtering the received audio information;
- receiving a parameter associated with the audio advertisement;
- providing a preview of the audio advertisement and the parameter to the sponsor;
- and
- storing the audio advertisement and the parameter associated with the audio advertisement.
A method comprising:
- receiving an advertisement from an advertisement sponsor;
- receiving a maximum bid price associated with the advertisement;
- determining a category associated with the advertisement;
- identifying other advertisements in the same category as the advertisement;
- ranking all advertisements in the category based on maximum bid price;
- and
- for each advertisement in the category that is not ranked in the top x positions, notifying a sponsor associated with the advertisement that the advertisement is not ranked in the top x positions.
Dependencies are inferred from the claim text.