Method and system for geographically-based and time-based online advertising
AssigneeIdelix Software Inc.
InventorDavid Baar
Life of this patent
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Abstract
A method for generating a presentation of an advertisement image for display on a display screen, comprising: subdividing a map image into a plurality of geographic regions; associating the advertisement image with a region-of-interest, the region-of-interest being one of the plurality of geographic regions; receiving a signal selecting the region-of-interest; and, applying a lens to the map image to produce the presentation, the lens having a focal region with a magnification for the region-of-interest at least partially surrounded by a shoulder region where the magnification diminishes to that of the map image, the presentation including a view of the advertisement image.
Claims44
A method for generating a presentation of an advertisement image for display on a display screen, comprising:
- subdividing a map image into a plurality of geographic regions;
- associating the advertisement image with a region-of-interest, the region-of-interest being one of the plurality of geographic regions;
- receiving a signal selecting the region-of-interest;
- and,
- applying a lens to the map image to produce the presentation, the lens having a focal region with a magnification for the region-of-interest at least partially surrounded by a shoulder region where the magnification diminishes to that of the map image, the presentation including a view of the advertisement image.
A method for generating a presentation of an advertisement image for display on a display screen, comprising:
- subdividing a map image into a plurality of geographic regions;
- associating the advertisement image with a region-of-interest, the region-of-interest being one of the plurality of geographic regions;
- receiving a signal selecting the region-of-interest;
- and,
- combining a first view of the map image and a second view of the advertisement to produce the presentation.
A method for distributing rights to include an advertisement image with a map image for display on a display screen, comprising:
- subdividing the map image into a plurality of geographic regions;
- receiving an offer to purchase rights to associate the advertisement image with a region-of-interest, the region-of-interest being one of the plurality of geographic regions;
- and,
- if the offer is acceptable, associating the advertisement image with the region-of-interest;
- wherein when the map image is presented on the display screen and when the region-of-interest is selected, the advertisement image is combined with the map image to produce a presentation for display on the display screen.
Dependencies are inferred from the claim text.