A liquid crystal display control method including an I/P conversion step of, when incoming video data is an interlaced signal, converting the interlaced signal into a progressive signal in accordance with any one of two or more conversion methods,
- said method carrying out emphasis conversion on video data supplied to a liquid crystal display panel in accordance with at least video data of previous vertical period and video data of current vertical period, so as to emphasize grayscale transition at least from previous vertical period to current vertical period in the progressive signal, thereby compensating for optical response properties of the liquid crystal display panel, wherein
- a degree of the emphasis conversion on the video data is controlled so as to be changed in accordance with which kind of conversion method among the two or more conversion methods is used for the conversion.