Interactive knowledge card system

An interactive knowledge card system for use at a location having a plurality of areas, each area associated with information, the system comprising:

• an area identifier for each of said plurality of areas;
• a mobile telephone having a mobile telephone number;
• a server receiving the mobile telephone number and the area identifier from said mobile telephone, said server associating the mobile telephone number with the area identifier;
• and
• a database in communication with said server, said database storing exhibit information associated with each said area identifier, said database storing the mobile telephone number and associated area identifier;
• wherein said server is accessible by the user, retrieves the exhibit information associated with each area identifier associated with the mobile telephone number and displays the retrieved exhibit information.

A method for providing interactive and individualized information, the method comprising:

• providing a user with a card having an user identification;
• disposing a plurality of card stations throughout a location, each of the plurality of card stations having an user identification reader to read the user identification on the card;
• assigning a station identifier for each of the plurality of card stations;
• coupling a server in communication with the plurality of card stations;
• storing exhibit information associated with each station identifier on at least one database in communication with the server;
• storing on the database the user identification and station identifier of the user identification reader that read the user identification;
• correlating the user identification with the exhibit information associated with the station identifier of the user identification reader that read the user identification;
• and
• providing the exhibit information associated with each station identifier whose user identification reader that read the user identification.