Order fulfillment system and method for printing products including individualized information

A method of printing a set of business cards comprising the steps of:

• receiving an order for customized products, wherein the order comprises order data and at least a portion of the order comprises a set of business cards;
• storing the order data in a database;
• correlating at least a portion of the stored order data with data in an information database;
• extracting information from the order data to be printed on the business cards;
• printing the set of business cards, wherein the set of business cards comprises at least one summary card comprising at least a portion of the order data, a plurality of business cards comprising individualized information, and at least one promotional card comprising targeted information selected from the information database.

A sheet of printed business cards comprising:

• at least one summary card comprising at least one of data of a printed business card, an order number, a barcode, and a reorder contact;
• a plurality of business cards comprising individualized information;
• and
• at least one promotional card, wherein the promotional card includes targeted information selected according to at least one characteristic of the individualized information or the order,
• wherein the sheet of printed business cards comprises a variable imposition matrix, and wherein the at least one summary card, the plurality of business cards, and the at least one promotional card are variably arranged within the matrix to form an ordered business card stack after the sheet is cut and collated.