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US 2006/0287988 A1Published application
Keyword charaterization and application
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles for receiving a collection of documents and/or objects determined to be potentially relevant to a keyword, and processing the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword, are described herein. In various embodiments, the one or more keyword characterizations may be used to compute a measure of keyword similarity for the keyword, facilitate keyword behavior modeling of the keyword, and/or find one or more advertisements.
Claims31
A method comprising:
- receiving a collection of documents and/or objects determined to be potentially relevant to a keyword;
- and
- processing the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword.
An apparatus comprising:
- a processor;
- and
- a generator operated by the processor and adapted to receive a collection of documents and/or objects determined to be potentially relevant to a keyword, and process the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword.
An article of manufacture comprising:
- a storage medium;
- and
- a plurality of programming instructions designed to program an apparatus and enable the apparatus to receive a collection of documents and/or objects determined to be potentially relevant to a keyword, and process the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword.
Dependencies are inferred from the claim text.