Methods and systems for content insertion

A method, comprising:

• receiving a placement request from a server, the placement request identifying a first media data;
• searching for a first data associated with the first media data based on the placement request, the first data comprising a second data identifying a second media data associated with the first media data and a location associated with the first media data;
• composing a placement response comprising the first data;
• and
• transmitting the placement response to the server.

A system, comprising:

• a media processing software comprising computer instructions for transmitting a request for a first media data to a server;
• and
• the server in communication with the media processing software comprising computer instructions for
• receiving the request for the first media data from the media processing software,
• transmitting a placement request to a content provider service, the placement request comprising a first data identifying the first media data,
• receiving a placement response from the content provider service, the placement response comprising a second data identifying a second media data associated with the first media data and a location associated with the first media data,
• retrieving the second media data,
• inserting the second media data into the first media data at the location associated with the first media data, and
• transmitting the first and second media data to the media processing software.

A computer program product embodied in a computer readable medium and comprising computer instructions for:

• receiving a first data identifying a location of a first media data from a World Wide Web (Web) server;
• transmitting a placement request to a content provider service;
• receiving a placement response from the content provider service, the placement response comprising a second data identifying a location of a second media data associated with the first media data;
• transmitting the first and second data to an insertion module;
• receiving merged media data from the insertion module, the merged media data comprising the first and second media data;
• and
• transmitting the merged media data to the Web server.

A computer program product embodied in a computer readable medium and comprising computer instructions for:

• receiving a first media data from a World Wide Web (Web) server;
• transmitting a placement request to a content provider service;
• receiving a placement response from the content provider service, the placement response comprising data identifying a second media data associated with the first media data;
• sending a content request to the content provider service for the second media data;
• receiving the second media data from the content provider service;
• transmitting the first and second media data to an insertion module;
• receiving merged media data from the insertion module, the merged media data comprising the first and second media data;
• and
• transmitting the merged media data to the Web server.