System and method of providing advertisements to Wi-Fi devices

A system, comprising:

• at least one Wi-Fi access point along a freeway;
• a database including a plurality of advertisements, wherein at least one of the plurality of advertisements is associated with a business located along the freeway, wherein at least one of the plurality of advertisements is stored as multiple media file formats;
• a server coupled to the database and having access to the at least one Wi-Fi access point, the server comprising:
• a processor;
• a computer readable medium accessible to the processor;
• and
• a computer program embedded within the computer readable medium, the computer program comprising:
• instructions to monitor the at least one Wi-Fi access point;
• instructions to determining at least one type of media file supported by the Wi-Fi device after the at least one Wi-Fi device associates with the Wi-Fi access point;
• and
• instructions to transmit at least one advertisement to the device specific to a freeway exit proximal to the Wi-Fi access point, wherein the advertisement is transmitted in a format corresponding to the at least one type of media file supported by the Wi-Fi device.

A server, comprising:

• a processor;
• a computer readable medium accessible to the processor;
• and
• a computer program embedded within the computer readable medium, the computer program comprising:
• instructions to determine one or more types of media files that are supported by a Wi-Fi device in communication with a Wi-Fi access point;
• and
• instructions to transmit one or more advertisements to the at least one Wi-Fi device as the Wi-Fi device moves along a freeway within a vehicle, the one or more advertisements transmitted in a format associated with one or more types of media files supported by the Wi-Fi device.