Method for quantifying the propensity to respond to an advertisement
AssigneeClaria Corporation
InventorsDominic Bennett, Remigiusz Paczkowski
Life of this patent
Estimating the term…
Abstract
A method of quantifying the propensity of a consumer to respond positively to an advertisement. The process begins by producing a set of training factors from the entire set of user data available, one set of such factors being associated with each advertisement under study to indicate the probability of positive response to that advertisement. Once the training phase is complete, the application phase begins by receiving input data from a user in real time. The process continues by applying the training factors to the user data to identify the advertisement having the highest probability of positive response and then displaying the identified advertisement to the user.
Claims3
A method of quantifying the propensity of a consumer to respond positively to an advertisement, comprising the steps of:
- producing a set of training factors from the entire set of user data available, one set of such factors being associated with each advertisement under study to indicate the probability of positive response to that advertisement;
- receiving input data from a user in real time;
- applying the training factors to the user data to identify the advertisement having the highest probability of positive response;
- displaying the identified advertisement to the user.
Dependencies are inferred from the claim text.