System and method for delivery of information based on web page content
OwnerMark Pennell, Jeffrey McFadden +1inventors
InventorsMark Pennell, Jeffrey McFadden, Anthony Martin
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Abstract
The present invention provides a system for determining when to present information to a user based on web page content. The system includes a retriever engine, a display engine, and a parser engine. The retriever engine transmits a domain to a server. In response, the server transmits information to be displayed and in-context rules, which are received by the retriever engine. The parser engine parses the HTML source code of a web page and decides whether to display the information based on the in-context rules. If it is determined that the information should be displayed, the display engine displays the information.
Claims34
(canceled)
The method of claim 41, wherein the obtaining information and the obtaining the rules includes receiving the information and rules from a server.
The method of claim 42, further comprising transmitting a domain to a server before the receiving.
The method of claim 41, wherein the rules are for a specific domain.
The method of claim 41, further comprising presenting the obtained information per the determination.
The method of claim 41, wherein the determining is further based on a URL substring.
(canceled)
The computer-readable medium of claim 42, wherein the obtaining information and the obtaining the rules includes receiving the information and rules from a server.
The computer-readable medium of claim 42, wherein the rules are for a specific domain.
The computer-readable medium of claim 42, further comprising presenting the obtained information per the determination.
The computer-readable medium of claim 42, wherein the determining is further based on a URL substring.
-32. (canceled)
The method of claim 44, further comprising transmitting the determined message.
The method of claim 44, wherein the determining is further based on a user ID transmitted with the request.
(canceled)
The computer-readable medium of claim 45, wherein the method further comprises transmitting the determined message.
The computer-readable medium of claim 42, wherein the determining is further based on a user ID transmitted with the request.
(canceled)
A method for presenting content to an internet user of a client computer, comprising the steps of:
- downloading a web page to the client computer from a first server to a client computer via the internet;
- and
- employing a resident client messaging unit, including the steps of
- transmitting the URL of the web page to a messaging server;
- receiving from the messaging server a continuous message unit, including context rules and content associated with such rules;
- parsing in the title, context and content of the web page;
- comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;
- responding to a satisfaction of a rule by directing the client computer to display to the user the contact associated with such rule.
A computer-readable medium having instructions for executing a method stored thereon, the method comprising:
- downloading a web page to the client computer from a first server to a client computer via the internet;
- transmitting the URL of the web page to a second server,
- receiving from the second server a continuous message unit, including context rules and content associated with such rules;
- parsing the title, context and content of the web page;
- comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;
- responding to a satisfaction of a rule by displaying to the user the contact associated with such rule.
A system, comprising:
- a client computer, including
- web engine means for downloading a web page to the client computer from a first server to a client computer via the internet;
- communication means for
- transmitting the URL of the web page to a second server;
- and
- receiving from the second server a continuous message unit, including context rules and content associated with such rules;
- CMU means for
- parsing the title, context and content of the web page;
- comparing the results of the parsing step with the context rules to determine if any such rules are satisfied;
- and
- responding to a satisfaction of a rule by displaying to the user the contact associated with such rule.
A method, comprising:
- providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;
- receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;
- determining those of the context rules and associated content are appropriate for transmission to the client computer.
A computer-readable medium having instructions for executing a method stored thereon, the method comprising:
- providing a message server, having stored therein a set of context rules and content, the content being associated with specific rules;
- receiving a message at the message server from a client computer, such message identifying a website with which the client computer has initiated contact by downloading a webpage;
- determining those of the context rules and associated content are appropriate for transmission to the client computer.
Dependencies are inferred from the claim text.