Participation profiles of virtual world players

The method of claim wherein said detecting a type of virtual world activity participation includes:

• detecting virtual world participation activities involving one or more of the following:
• vehicles, clothing, costumes, restaurants, food, tools, gadgetry, jewelry, precious metals, housing, furnishings, hunting, environment, ecology, politics, sports, races, competitions, combat, battles, survival, achievements, opportunities, challenges, character choices, training, government, academics, education, careers, jobs, journeys, attendance, entertainment, amusement, parties, shopping, reading, calculating, analysis, healthcare, sharing, communication, music, philanthropy, religion, socializing, companionship, dating, lovemaking, gambling, lotteries, tests, awards, gifts, barter, negotiations, sales, purchases, services, loans, journaling, record keeping, posting information, networking, and building.

A system for developing participation profiles in a virtual world environment, comprising:

• first database records storing identity information for a participant or player in the virtual world environment;
• second database records storing a virtual world identity for a player or participant including virtual world participation activity information for the participant or player, and
• computer means operably connected to said first and second database records for processing information that enables communications to be directed to a real-world entity that may have a possible interest in providing real-world informational data to the participant or player.

The computer program product wherein the one or more computer programs include a carrier medium that carries or stores encoded program instructions for executing the computer process.