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US 2006/0235759 A1Published application
Method of managing prospective business
AssigneeThe Devereux Group
InventorsPrugh Roeser, Stefan Roeser
Life of this patent
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Abstract
The present invention reveals the next generation in customer acquisition procedures. LeadMaker™ (“LM”) is a relationship-based system for handling business customers and prospective customers during the period between initial response and follow up by sales. LM is designed to fill the gap between Marketing acquiring responses and Sales establishing primary contact responsibility.
Claims24
A method of managing a multiplicity of customers and potential customers indissolubly combining:
- data profiling and enhancement;
- a multiplicity of proactive purchase process focused communications;
- a multiplicity of purchase process focused responder experiences
- coordination and follow-up with a multiplicity of sales responsibility individuals.
1 more element
An automated lead development system comprising:
- a multiplicity of series of marketing communications;
- a database-driven, web-hosted ASP application;
- a multiplicity of customized sets of rules for a multiplicity of individual clients;
- wherein said multiplicity of individual client companies export a multiplicity of customers and potential customers into said database driven, web hosted ASP application;
- wherein said multiplicity of customers and potential customers are selected from a multiplicity of groups consisting of responders to a multiplicity of lead generation activities by said multiplicity of individual client companies;
- wherein said multiplicity of customers and potential customers become a multiplicity of prospects;
- wherein said sequence of actions utilized in evaluating said multiplicity of prospects of said multiplicity of individual client companies are a multiplicity of campaigns composed of a multiplicity of individual segments;
- and,
- wherein said multiplicity of individual client companies develop a multiplicity of rules driven segmentation strategies to sort said multiplicity of customers and potential customers into a multiplicity of groups for personalized campaign development.
6 more elements
A method of managing a multiplicity of customers and potential customers comprising:
- a communications management process;
- a data management process;
- a response experience management process;
- and
- a sales coordination process.
2 more elements
Dependencies are inferred from the claim text.