Method and apparatus for improved marketing
AssigneeColumbia Insurance Company
InventorJames Issler
Life of this patent
Estimating the term…
Abstract
The invention relates to a method and apparatus for improved marketing having a ticket with a first part and a second part, the first part being separable from the second part and where both parts have a customer identifier. The apparatus also includes selling area having a displayed product and a storage area having a plurality of sizes of the displayed product, each size of the plurality of sizes has a product identifier.
Claims23
An apparatus for improved marketing where a customer is easily identified by a worker and the worker more efficiently retrieves the customer's request for a product, comprising:
- a selling area having a displayed product;
- a ticket having a first part and a second part, said first part being separable from said second part;
- said first part having a customer identifier;
- said first part further including a product identifier for identifying said displayed product of said selling area;
- a storage area having a plurality of displayed products;
- each displayed product of said storage area having a variable attribute;
- wherein a customer in said selling area is identifiable by a worker possessing said first part of said ticket;
- and
- wherein a displayed product from said storage area is selectable, based on said product identifier, by a worker possessing said first part of said ticket.
A system for improved marketing, comprising:
- a computer;
- software executing on said computer for displaying a ticket capable of being edited by the customer;
- software executing on said computer for modifying the ticket in accordance with received edits from the customer;
- software executing on said computer for automatically modifying the ticket to include a product identifier upon receiving an indication of a displayed product from the customer;
- software executing on said computer for transmitting the ticket to a storage area of displayed products;
- and
- software executing on said computer for indicating a location of a displayed product of said plurality of displayed products in the storage area based on the product identifier.
A method for improved marketing, comprising the steps of:
- receiving a ticket from a customer, the ticket having a customer identifier and a product identifier;
- searching a storage area of inventoried products based on the product identifier on the ticket;
- retrieving an inventoried product from the storage area based on the product identifier on the ticket;
- attaching the ticket to the retrieved inventoried product;
- and
- matching the customer with the retrieved inventoried product based on the customer identifier on the ticket.
Dependencies are inferred from the claim text.