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US 2006/0235745 A1Published application
Trend-creation-type advertising system, trend-creation-type advertising method, and computer product
OwnerTakashi YANOinventor
Life of this patent
Estimating the term…
Abstract
A buzzword voting manager manages vote points of each sponsor for each of buzzword candidates selected in advance, and decides buzzwords based on the vote points. A buzzword acquiring unit selects a buzzword to be displayed based on a preset criterion from among the decided buzzwords. A portal unit generates a hypertext content that includes a buzzword list or a sentence including the selected buzzword, and transfers the generated hypertext content to a user terminal. A search engine unit receives a search request with the buzzword as a keyword, and transfers a search result of contents on a website to a source of the search request.
Claims57
A trend-creation-type advertising system comprising:
- a buzzword voting manager that manages vote points of each sponsor for each of buzzword candidates selected in advance, and that decides buzzwords based on the vote points;
- a buzzword acquiring unit that selects a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- a portal unit that generates a hypertext content that includes a buzzword list or a sentence including the buzzword selected by the buzzword acquiring unit, and that transfers the generated hypertext content to a user terminal;
- and
- a search engine unit that receives a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence, and that transfers a search result of contents on a website to a source of the search request.
2 more elements
A trend-creation-type advertising system comprising:
- a buzzword-candidate collecting unit that collects keywords having high increments in number of times of appearance as buzzword candidates from among keywords in search conditions or contents;
- a buzzword voting manager that manages vote points of each sponsor for each of the buzzword candidates collected by the buzzword collecting unit, and that decides buzzwords based on the vote points;
- a buzzword acquiring unit that selects a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- a portal unit that generates a hypertext content that includes a buzzword list or a sentence including the buzzword selected by the buzzword acquiring unit, and that transfers the generated hypertext content to a user terminal;
- and
- a search engine unit that receives a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence, and that transfers a search result of contents on a website to a source of the search request.
3 more elements
A trend-creation-type advertising system comprising:
- a buzzword voting manager that manages vote points of each sponsor for each of buzzword candidates registered by the each sponsor, and that decides buzzwords based on the vote points;
- a buzzword acquiring unit that selects a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- a portal unit that generates a hypertext content that includes a buzzword list or a sentence including the buzzword selected by the buzzword acquiring unit, and that transfers the generated hypertext content to a user terminal;
- and
- a search engine unit that receives a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence, and that transfers a search result of contents on a website to a source of the search request.
2 more elements
A trend-creation-type advertising method comprising:
- managing vote points of each sponsor for each of buzzword candidates selected in advance;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
5 more elements
A trend-creation-type advertising method comprising:
- collecting keywords having high increments in number of times of appearance as buzzword candidates from among keywords in search conditions or contents;
- managing vote points of each sponsor for each of the buzzword candidates collected at the collecting;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
6 more elements
A trend-creation-type advertising method comprising:
- managing vote points of each sponsor for each of buzzword candidates registered by the each sponsor;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
5 more elements
A computer-readable recording medium that stores a computer program for a trend-creation-type advertising system, wherein
- the computer program causes a computer to execute:
- managing vote points of each sponsor for each of buzzword candidates selected in advance;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
6 more elements
A computer-readable recording medium that stores a computer program for a trend-creation-type advertising system, wherein
- the computer program causes a computer to execute:
- collecting keywords having high increments in number of times of appearance as buzzword candidates from among keywords in search conditions or contents;
- managing vote points of each sponsor for each of the buzzword candidates collected at the collecting;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
7 more elements
A computer-readable recording medium that stores a computer program for a trend-creation-type advertising system, wherein
- the computer program causes a computer to execute:
- managing vote points of each sponsor for each of buzzword candidates registered by the each sponsor;
- deciding buzzwords based on the vote points;
- selecting a buzzword to be displayed based on a preset criterion from among the decided buzzwords;
- generating a hypertext content that includes a buzzword list or a sentence including the buzzword selected at the selecting;
- transferring the generated hypertext content to a user terminal;
- receiving a search request with the buzzword as a keyword when a user clicks on the buzzword list or the buzzword in the sentence;
- and
- transferring a search result of contents on a website to a source of the search request.
6 more elements
Dependencies are inferred from the claim text.