Networked multi-room system ad insertion
AssigneeScientific-Atlanta, Inc.
InventorSamuel Russ
Life of this patent
Estimating the term…
Abstract
Networked multi-room system ad insertion. Replacement material can be inserted into a presentation from a tuned source in a networked multi-room system (NMS) with a primary device and at least one remote device. Ad-insertion tags in the presentation correspond with commercial breaks in the presentation. Replacement material, such as new commercials, that may be user specific, can be inserted at the tags. The presentation can be recorded to a DVD or played from the primary device to remote devices in the NMS. Different devices could display the same presentation, but with different commercials.
Claims26
A method of inserting replacement material in a presentation for displaying in a networked multi-room system (NMS), said method comprising the steps of:
- a primary device in said NMS receiving said presentation;
- identifying a tag in said presentation corresponding with a break in said presentation;
- inserting replacement material in said presentation at said tag;
- and
- displaying said presentation with said replacement material from a remote device.
A networked multi-room system (NMS) comprising:
- a primary device for receiving a presentation, said primary device adapted to identify a tag in said presentation and adapted to insert replacement material in said presentation at said tag;
- and
- at least one remote device for presenting said presentation with said replacement material.
A method for displaying distinguishable material on a set-top box in a Networked Multi-room System (NMS), said method comprising the steps of:
- displaying a presentation with first ad material to a first set-top box;
- and
- displaying said presentation with second ad material to a second set-top box,
- wherein said first set-top box does not display said second ad material and said second set-top box does not display said first ad material.
Dependencies are inferred from the claim text.