Method and apparatus for remote reporting of impression data using log files
OwnerDaniel Willisinventor
Life of this patent
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Abstract
A system and method for generating log files that store information regarding the presentation of advertisements in video games is described. The log file is copied to a server when a suitable network connection is available. The log file comprises a public portion and a private portion. The public portion comprises information that is used to route the log file to a suitable destination. The private portion contains optionally encrypted to complicate unauthorized access thereto.
Claims27
A non-volatile storage medium having instruction data stored therein, the data for, when executed resulting in:
- generating a log file, the log file comprising:
- a public portion indicative of an identity of the log file;
- and,
- a private portion for storing data associated with an advertisement provided to a user during execution of the instructions by the processor,
- identifying a data connection to an external server, the instructions for establishing a threshold and upon overcoming the threshold, providing a copy of the log file to the external server;
- and,
- impressing advertisements upon a gamer.
A method of recording data associated with a presentation of an advertisement on a computing device, comprising:
- providing media to user of the computing device, the media comprising an advertisement;
- generating a public portion of a log file in a memory of the computing device;
- generating a private portion of the log file, the private portion comprising data associated with the advertisement;
- storing the log file in a memory of the computing device;
- determining a threshold;
- upon overcoming the threshold, determining a presence of a data connection to an external server and providing a copy of the log file to the external server.
A method of recording data associated with a presentation of an advertisement on a computing device, comprising:
- providing media to user of the computing device, the media comprising an advertisement;
- storing data within a public portion of a log file in a memory of the computing device;
- storing data within a private portion of the log file, the private portion comprising data associated with the advertisement;
- storing the log file in a memory of the computing device;
- determining a threshold;
- upon overcoming the threshold, determining a presence of a data connection to an external server and providing a copy of the log file to the external server.
Dependencies are inferred from the claim text.