Systems and methods for providing subscription-based personalization

A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:

• instructions for receiving user data from a client application, the user data including one or more events, each event corresponding to one of a plurality of data types and including respective event information;
• instructions for selecting one of the events from the user data;
• instructions for identifying to which of the plurality of data types the selected event corresponds;
• instructions for determining a subscription condition associated with the identified data type;
• and
• instructions for conditionally creating in a data structure associated with the user an event entry in accordance with the subscription condition associated with the identified data type and the selected event's respective event information.

A computer, comprising:

• a memory containing a user's prior historical information;
• a processor;
• and
• a program, stored in the main memory and executed by the processor, the program including:
• instructions for receiving user data from a client application, the user data including one or more events, each event corresponding to one of a plurality of data types and including respective event information;
• instructions for selecting one of the events from the user data;
• instructions for identifying to which of the plurality of data types the selected event corresponds;
• instructions for determining a subscription condition associated with the identified data type;
• and
• instructions for conditionally creating in a data structure associated with the user an event entry in accordance with the subscription condition associated with the identified data type and the selected event's respective event information.

A system of processing user data, comprising:

• means for receiving user data from a client application, the user data including one or more events, each event corresponding to one of a plurality of data types and including respective event information;
• means for selecting one of the events from the user data;
• means for identifying to which of the plurality of data types the selected event corresponds;
• means for determining a subscription condition associated with the identified data type;
• and
• means for conditionally creating in a data structure associated with the user an event entry in accordance with the subscription condition associated with the identified data type and the selected event's respective event information.