System and method for the presentation of advertisements

A method for the sale of advertising by a seller to a buyer, comprising:

• the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a media environment and potential, to be earned bonus times of presentation of the advertising message in the media environment;
• the seller providing the predetermined number of times of presentation of the advertising message in the media environment;
• recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message;
• determining a number of earned bonus times of presentation of the advertising message in the media environment based on said one or more actions;
• and
• the seller providing the determined number of earned bonus times of presentation of said advertising message in the media environment without charging beyond said sale price.

A method for the sale of advertising by a seller to a buyer, comprising:

• the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined duration of presentation of an advertising message in a media environment and potential, to be earned bonus duration of presentation of the advertising message in the media environment;
• the seller providing the predetermined duration of presentation of the advertising message in the media environment;
• recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message;
• determining an amount of earned bonus duration of the presentation of the advertising message in the media environment based on said one or more actions;
• and
• the seller providing the determined amount of earned bonus duration of the presentation of said advertising message in the media environment without charging beyond said sale price.

A method for the sale of advertising by a seller to a buyer in a broadcast environment, comprising:

• the seller and the buyer agreeing to a sale price for said advertising, said sale price covering broadcasting an advertising message a predetermined number of times and potential, to be earned bonus number of times for broadcasting the advertising message;
• the seller providing the broadcasting of the advertising message said predetermined number of times;
• recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message;
• determining an amount of earned bonus number of times for broadcasting the advertising message;
• and
• the seller broadcasting the advertising message the determined bonus number of times without charging beyond said sale price.

A method for the sale of advertising by a seller to a buyer in a billboard environment, comprising:

• the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined duration of presentation of a billboard advertising message and potential, to be earned bonus duration of presentation of the billboard advertising message;
• the seller providing the predetermined duration of presentation of the billboard advertising message;
• recording one or more actions taken by one or more recipients of said billboard advertising message, said actions made by said one or more recipients in response to said billboard advertising message;
• determining an amount of earned bonus duration of the presentation of the billboard advertising message based on said one or more actions;
• and
• the seller providing the determined amount of earned bonus duration of the presentation of said billboard advertising message without charging beyond said sale price.

A method for the sale of advertising by a seller to a buyer in a printed media environment, comprising:

• the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a printed publication and potential, to be earned bonus times of presentation of the advertising message in the printed publication;
• the seller providing the predetermined number of times of presentation of the advertising message in the printed publication;
• recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message;
• determining a number of earned bonus times of presentation of the advertising message in the printed publication based on said one or more actions;
• and
• the seller providing the determined number of earned bonus times of presentation of said advertising message in the printed publication without charging beyond said sale price.