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US 2006/0224445 A1Published application
Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
OwnerBrian Axe, Gregory Badros +1inventors
InventorsBrian Axe, Gregory Badros, Rama Ranganath
Life of this patent
Estimating the term…
Abstract
A price paid for an ad impression may be adjusted using an estimated probability that the ad will be viewed, or otherwise perceived or sensed, or using one or more factors which may be used to estimate such a probability. The price and/or probability may be adjusted using events occurring after the impression of the ad.
Claims30
A computer-implemented method comprising:
- a) accepting at least one factor on which a relative value of an ad impression with a document may be based;
- and
- b) adjusting a price for the ad impression using the at least one factor.
Apparatus comprising:
- a) means for accepting at least one factor on which a relative value of an ad impression with a document may be based;
- and
- b) means for adjusting a price for the ad impression using the at least one factor.
Dependencies are inferred from the claim text.