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US 2006/0224444 A1Published application
Networking advertisers and agents for ad authoring and/or ad campaign management
OwnerRoss Koningstein, Sumit Agarwalinventors
Life of this patent
Estimating the term…
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OwnerRoss Koningstein, Sumit Agarwalinventors
Estimating the term…
As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.
A computer-implemented method comprising:
A computer-implemented method comprising:
A computer-implemented method comprising:
A computer-implemented method for use in an environment in which a business network facilitates business relationships or transactions between advertisers and agents for authoring advertisements and/or managing ad campaigns, the method comprising:
23 The computer-implemented method of claim 21 wherein the amount of the compensation is more than the amount of the payment.
32 The computer-implemented method of claim 21 wherein an amount of the compensation is determined by adding a predetermined amount to an amount of the payment.
Apparatus comprising:
Apparatus comprising:
Apparatus comprising:
Apparatus for use in an environment in which a business network facilitates business relationships or transactions between advertisers and agents for authoring advertisements and/or managing ad campaigns, the apparatus comprising:
Dependencies are inferred from the claim text.